Page anatomy

Skip link
Sticky bar ×
Masthead
››
Hero
Eyebrow
Subhead
Lede
Call to action
Sidebar
Main content
Gutter
Footer
Initial viewport

Setup types

Frame patterns

Landing page

flow

Also called: Marketing page, Campaign page

A page that introduces an offer, provides supporting information, and leads to a primary action.

mastheadheroprimary CTAprooffeaturesFAQfooter

Editorial page

flow

Also called: Article, Story page

An article page with a headline, author information, body text, figures, and related links.

headlinedekbylinebodyfigurespullquotesrelated links

App shell

app-shell

Also called: Product shell, Console shell

Persistent product chrome around a changing workspace, usually with fixed navigation and tools.

side navtop barworkspacetoolbarinspectorcommand palette

Dashboard

hybrid

Also called: Overview, Command center

A summary of status, trends, alerts, and actions.

summary cardschartstablesfiltersalertsactivity feed

Data workspace

app-shell

Also called: Index page, List view

A workspace for finding, comparing, filtering, and acting on records.

title barfilterssearchtablebulk actionspaginationempty state

Editor canvas

app-shell

Also called: Builder, Studio

A creation surface with a primary canvas, surrounding tools, and contextual properties.

canvastool raillayerspropertiestimelinepreviewundo/redo

Setup flow

flow

Also called: Wizard, Stepper flow

A guided sequence for collecting decisions in order while keeping progress and recovery clear.

stepperform panelsvalidationback/nextsave stateconfirmation

Onboarding

flow

Also called: First run, Activation flow

A first-use sequence that introduces features and collects setup information.

welcomeaccount setuppreferencessample datachecklistfirst success

Product detail

hybrid

Also called: PDP, Detail page

An inspection page centered on one object, with media, facts, variants, trust, and purchase or save actions.

media gallerytitleprice/statusvariantsprimary actiondetailsreviews

Page regions

Masthead

Also called: App bar, Header

A header containing the logo, navigation, and global actions.

CTA

Hero

A prominent introduction that presents the page's primary message.

Eyebrow

Short text that categorizes or contextualizes a headline.

Kicker

A short label associated with a headline, often a section name or topic.

Subhead

Also called: Subtitle, Deck

Supporting text that elaborates on or qualifies a headline.

Lede

Also called: Lead

The opening paragraph of an article or page.

Home › Blog › Post

Breadcrumb

A trail of links showing the current page's position in the site hierarchy.

Sidebar

Also called: Rail

A panel alongside the main content for navigation, filters, or supporting information.

Footer

The bottom section of a page containing links, legal text, or secondary navigation.

Skip to content

Skip link

A hidden link (visible on focus) that lets keyboard users jump past navigation to the main content.

×

Sticky bar

Also called: Banner, Announcement bar

A bar fixed to a viewport edge for announcements, alerts, or consent controls.

Above the fold

The page area visible before scrolling. Its height depends on the viewport.

Gutter

The gap between columns in a grid layout.

Bleed

Also called: Full bleed

Content that extends beyond the usual page margins.

Content

Card

A surface that groups related information, such as an image, title, and description.

Design New UI

Chip

Also called: Tag, Badge, Pill

A small, rounded label used for categories, filters, or status indicators.

Avatar

A circular image or icon representing a user or entity.

Thumbnail

A small preview image that links to or represents larger content.

Caption

Text that describes or credits an image or figure.

Byline

A line identifying the author, usually with their avatar, name, and publication date.

“

Pullquote

An excerpt displayed separately from the body text for emphasis.

i

Callout

Also called: Admonition, Alert

A boxed message with a colored border or icon that warns, informs, or highlights something.


Divider

Also called: Rule, Separator

A horizontal line separating sections of content.

Figure

An image, diagram, or code block grouped with a caption.

Add item

Empty state

A message and optional action shown when a view has no data.

Skeleton

Also called: Shimmer, Placeholder

Pulsing gray shapes that mimic the layout of content while it loads.

Forms

Email

Label

Text that identifies a form field.

dana@example.com

Placeholder

Hint text inside an empty input. A placeholder does not replace a label.

Must be at least 8 characters

Helper text

Text associated with a field that provides guidance, validation, or a character count.

Email

Floating label

A label that starts inside the input and animates to the top border when the field is focused or filled.

Contact information

Fieldset

Also called: Legend

A labeled group of related form controls.

Toggle

Also called: Switch

A control that changes a setting between two states, such as on and off.

Sel ▾

Combobox

Also called: Autocomplete

An input that combines free typing with a filtered dropdown of suggestions.

Feedback

✓

Toast

Also called: Snackbar

A temporary status message that confirms an action.

Cancel
OK

Modal

Also called: Dialog

A dialog that blocks interaction with the surrounding page until closed.

Drawer

Also called: Sheet, Panel

A panel that slides in from the edge of the screen for secondary content or actions.

Trigger

Popover

A floating box anchored to a trigger element, containing interactive content like menus or forms.

Edit

Tooltip

A non-interactive hint that appears on focus or pointer interaction.

Progress bar

A horizontal track that fills to indicate how much of a task is complete.

Spinner

Also called: Loading indicator

A rotating circle that signals an indeterminate wait.

Interactive

›
›
›

Accordion

Also called: Disclosure, Collapsible

Stacked sections that expand and collapse to show or hide content.

Carousel

Also called: Slider, Swiper

A horizontal strip of items that scrolls or animates between panels.

+

Floating action button

Also called: FAB

A floating button for the page's primary action.

Get started

Call to action

Also called: CTA

A link or button for the primary action.

▾

Dropdown

Also called: Select menu

A control that opens a list of options.